WATER IS THE BEGINNING.
IT IS WHERE EVERYTHING STARTS,
IT HAS NO BOUNDARIES, NO END...

THIS IS ARENA
THIS IS WATER INSTINCT

THIS IS ARENA
THIS IS WATER INSTINCT

OUR
VALUES

INNOVATION,
AUTHENTICITY,
PASSION, 
SELF-ACHIEVEMENT. 


THIS IS WHAT
INSPIRES US
EVERY DAY.

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WATER
PEOPLE

CHALLENGE,
GLORY,
FREEDOM,
GOALS...

WATER GIVES
SOMETHING
DIFFERENT
TO EACH ONE.

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SOCIAL
RESPONSIBILITY

WE BELIEVE THAT
EVERYONE MUST
BEHAVE ETHICALLY
TOWARDS SOCIAL,
ECONOMIC AND
ENVIRONMENTAL
ISSUES.

THAT’S WHAT
WE DO EVERY DAY.

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HISTORY

FOUNDED IN 1973,
ARENA IN JUST TWO
YEARS WAS ALREADY
ON THE TOP STEP
OF THE PODIUM.

IT IS STILL THERE
TODAY, MORE THAN
FORTY YEARS LATER.

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