Located in Tolentino, Italy, arena’s headquarters are unmistakably international, modern, and progressive, with team members gathered from around the globe, from France all the way to South Africa. Sitting around a table, arena’s development team is engaged in lighthearted chatter. The matter at hand is fabric; something at the heart of the brand, and, in this case, sourced locally from one of Italy’s premier manufacturers of athletic fabrics. Keeping production close at hand is important for arena, a brand built on strong values of innovation, authenticity, and passion. Although the fabric is featherlight, getting the design just right weighs heavily on the team. It’s a world where milliseconds can make or break a career, and what the athletes are wearing is just as important as how they train.
