It is where everything starts,
it has no boundaries,
arena is with you from the start, when you first
break the surface, when you experience your body
floating, and water is your playground.
arena is there when water is your land,
when you train to get better and better, stronger
and stronger, faster and faster.
When water is your battlefield,
when it becomes a part of who you are
you grow obsessed with the "black line",
time becomes history, and water turns into gold.
arena's dna is forged in water,
generation after generation of swimmers,
designed by champions for champions.
And for everybody who loves water sports.
THIS IS ARENA, THIS IS "WATER INSTINCT".